Industry Data

Safari Market Report 2026

An independent analysis of the African safari market based on SafariPicked data: 21,410 tours across 51 countries, 832,412 verified reviews, and 2,141 active operators. Prices, styles, durations, and top-rated destinations — all in one place.

21,410

Safari Tours

51

Countries

832K

Verified Reviews

$2,165

Avg. Price / Person

Tours by Country

According to SafariPicked data, Tanzania leads with 12,756 tours at an average of $1,805 per person.

Country Tours Avg. Price
Tanzania 12,756 $1,805
Kenya 4,296 $2,314
Uganda 1,759 $2,921
Rwanda 624 $3,040
South Africa 496 $2,709
Botswana 488 $4,146
Namibia 220 $4,458
Zambia 161 $2,687
Ethiopia 122 $1,803
Zimbabwe 103 $2,683
Madagascar 76 $2,229
madagascar 40 $3,977
Malawi 31 $3,706
DR Congo 28 $1,955
south africa 22 $2,716
ethiopia 20 $4,796
Egypt 20 $897
Morocco 14 $1,063
Mozambique 11 $3,243
Angola 10 $2,722
kenya 9 $2,059
tanzania 8 $2,394
Guinea-Bissau 6 $2,516
Nigeria 5 $2,647
Mauritania 5 $2,138
Liberia 5 $917
Cameroon 4 $4,242
Western Sahara 3 $935
Sierra Leone 3 $1,075
Senegal 3 $2,610
Central African Republic 3 $2,160
Cape Verde 3 $1,516
Algeria 3 $1,523
zimbabwe 2 $3,619
uganda 2 $2,428
Seychelles 2 $16,423
Ghana 2 $2,890
Gabon 2 $9,464
DRC 2 $2,943
Burundi 2 $2,044
zambia 1 $2,937
mozambique 1 $5,290
malawi 1 $11,000
Vietnam 1 $245
USA 1 $7,195
Tunisia 1 $904
Niger 1 $1,908
Lebanon 1 $6,640
Equatorial Guinea 1 $2,161
Comoros 1 $773
Chad 1 $4,106

Average Price by Comfort Level

According to SafariPicked data, luxury safaris average $3,876 per person compared to $1,920 for standard tier tours.

Basic $1,811 avg  ·  4,405 tours
Standard $1,920 avg  ·  13,710 tours
Comfort $2,331 avg  ·  1,064 tours
Luxury $3,876 avg  ·  2,064 tours
Ultra-Luxury $11,006 avg  ·  142 tours

Top-Rated Parks by Tour Rating

According to SafariPicked data, Kgalagadi Transfrontier Park ranks as the top-rated park with an average tour score of 5 across 5 rated tours.

# Park Country Avg. Rating Tours
1 Kgalagadi Transfrontier Park South Africa 5 ★ 5
2 Murchison Falls National Park Uganda 4.98 ★ 126
3 Nyungwe National Park Rwanda 4.97 ★ 46
4 Ruaha National Park Tanzania 4.97 ★ 52
5 Nyerere National Park Tanzania 4.97 ★ 203
6 Bwindi Impenetrable Forest Uganda 4.97 ★ 734
7 Queen Elizabeth National Park Uganda 4.96 ★ 233
8 Mikumi National Park Tanzania 4.96 ★ 286
9 Mana Pools National Park Zimbabwe 4.96 ★ 13
10 Volcanoes National Park Rwanda 4.96 ★ 339
11 Liuwa Plain National Park Zambia 4.95 ★ 6
12 Aberdare National Park Kenya 4.94 ★ 35
13 Sabi Sand Game Reserve South Africa 4.94 ★ 31
14 Tarangire National Park Tanzania 4.94 ★ 3137
15 Lake Manyara National Park Tanzania 4.93 ★ 1486

Safari Style Distribution

Classic Game Drive dominates the market with 13,754 tours, reflecting the enduring popularity of open-vehicle game drives across East and Southern Africa.

Safari Style Tours Share
Classic Game Drive 13,754 84%
Walking Safari 1,312 8%
Gorilla Trekking 877 5%
Fly-in Safari 351 2%
Honeymoon Safari 36 0%
Mobile Camping 15 0%
Family Safari 9 0%
Photographic Safari 2 0%

Tour Duration Distribution

4-7 days trips account for 46% of all safari tours, making them the most common itinerary length.

34%

1-3 days

10,490 tours

46%

4-7 days

14,142 tours

18%

8-14 days

5,515 tours

2%

15+ days

569 tours

Review Volume by Platform

SafariPicked aggregates reviews from 2 platforms. Total coverage: 832,412 reviews with verified scores.

Platform Reviews Avg. Score
safaribookings 830,560 4.91 ★
tourradar 1,852 4.81 ★

Frequently Asked Questions

How much does an African safari cost on average in 2026?

Based on SafariPicked data covering 21,410 tours, the average safari price in 2026 is $2,165 per person. Prices range from under $150/day for basic bush camps to over $1,000/day for ultra-luxury private reserves.

Which African country has the most safari tours?

Tanzania leads with 12,756 tours in the SafariPicked database, at an average of $1,805 per person. Kenya and Tanzania collectively account for the majority of all safari listings on the continent.

What is the most popular safari style?

Classic Game Drive is the most popular safari style with 13,754 tours in the SafariPicked database. Classic game drives remain the default choice for first-time safari visitors, offering the best access to the Big Five in open 4x4 vehicles.

How long is a typical safari?

The most common safari duration is 4–7 days, accounting for 46% of all tours in the SafariPicked database. Most travellers book 5–7 day itineraries to cover 2–3 parks, which is considered the minimum for a meaningful wildlife experience.

How many safari operators are there in Africa?

SafariPicked tracks 3,463 safari operators, of which 2,141 are currently active and 737 have verified aggregate ratings. The market is highly fragmented, with hundreds of small independent operators alongside large multinational travel groups.